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Claude for Marketing: For Business Owners
Date & Time
Thu, November 19, 2026
10:00 AM PST
01:00 PM EST
Duration
60 Mins
Webinar ID
IQW26K1165
Level
Basic
Speaker
Ms.Elizabeth Pampalone
- Why most AI-generated marketing content sounds generic, and what causes “AI slop”
- The core inputs Claude needs to produce on-brand content: voice, audience, and offers.
- Building a reusable “brand brief” prompt that trains Claude once for consistent results.
- Recognizing and correcting the most common patterns that make AI content sound AI-written.
- Practical marketing tasks to delegate first: website copy, emails, social captions.
- A starter brand brief template attendees customize during the session.
Overview of the webinar
Most business owners already have access to Claude, but most are still getting generic, forgettable marketing content back because they are prompting it like a stranger instead of teaching it like a new hire. This session teaches business owners a repeatable process for training Claude to think and write in their actual voice, understand their actual clients, and consistently produce on-brand marketing content, from website copy and email newsletters to social captions and content calendars. Attendees will learn the core inputs Claude needs to produce on-brand content (voice, audience, and offers), how to build a reusable “brand brief” prompt that trains Claude once and gets consistent results every time after, and how to recognize and correct the most common patterns that make AI content sound generic or obviously AI-written. This is not a general AI overview: it is a hands-on, practical session built specifically for business owners handling their own marketing, delivered by a marketing consultant who has trained 1,000+ business owners on practical AI adoption. Attendees leave with a starter “brand brief” template they can customize for their own business immediately, plus a clear framework for training Claude to produce content that actually sounds like them, not like everyone else's AI slop.
Who should attend?
- Business owners and Entrepreneurs
- Solopreneur
- Small Business Marketing Lead
- Non-profit Director
- Marketing Managers and Professionals
- Founders and Startup Teams
- Sales and Business Development Professionals
Why should you attend?
Most business owners using AI end up with generic, forgettable marketing content because they are prompting Claude like a stranger instead of teaching it like a new hire. This session walks business owners through a repeatable process for training Claude to write in their actual voice, understand their actual clients, and produce marketing content, website copy, emails, and social posts that sound like them, not like everyone else's AI slop. No technical background required. Attendees leave with a reusable framework they can apply immediately to their own AI tools, plus a starter template they can customize for their business the same day.
Faculty - Ms.Elizabeth Pampalone
Elizabeth Pampalone is the Founder and CEO of Absolute Marketing, a Jacksonville, FL based marketing consultancy ranked the #1 Business Consulting Firm in Jacksonville for over a decade. With 25+ years of marketing consulting experience, Elizabeth works daily with business owners and nonprofits to protect their websites from the legal exposure most owners do not know exists: ADA/WCAG accessibility claims, cookie consent and privacy violations under laws like CIPA, and missing Terms and FTC disclosures. She is a keynote speaker, author of Do This First, podcast host, and course creator, known for translating dense compliance requirements into plain, actionable steps business owners can implement immediately.